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Job seekers are redefining what it seems to ‘go social’ during job hunt

Midlands Business Journal, December 30, 2011

As more people have turned to the touch of the screen or click of the key, as opposed to the traditional “shake of the hand” in their search for a job, global and regional staffing and employment firms have taken notice and are adapting by providing leveraging technology themselves. Of course, with this technology comes its own challenge (which can’t be ignored) of how to use the tools popping up everywhere, according to Regional Manager Chris L. Carlson of Aureus Group. “Choosing which ones are the most efficient and effective in each skill set is a daunting and expensive task,” she said. “It’s our core business so we invest the resources and measure results and annually tweak the tools we use. “I believe this is one of the variables driving the growth in the staffing industry. Companies are increasingly using recruiting partners more strategically for hard-to-fill positions.”