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HR professionals face challenge of changing work dynamics, post-recovery demand

Midlands Business Journal, June 24, 2011

Human resource management personnel have always had substantial responsibilities placed on their shoulders, but in a changing professional landscape, Human Resource Association of the Midlands leadership indicated challenges loom larger than in prior years. Chris Carlson, regional manager of Aureus Group, addressed temporary hiring. “Companies no longer believe in filling every position with a permanent employee whose real cost to a company only begins with a salary and extends to benefits, payroll taxes, vacation time, holiday pay, and a host of other expenses,” Carlson said. “The outdated stereotypes of ‘temp workers’ who help out for a few busy days in a mail room or fill in for a vacation is not today’s reality.” “There are 3 million people in the U.S. going to work each day as a ‘temp’ or ‘contractor’ – increasingly skilled and highly-educated workers, including accountants, attorneys, chief executives, doctors, engineers, information technology professionals, nurses, medical techs, pilots, and software developers.” Carlson said that many employees thrive on the challenge of diverse assignments or view temporary or contract work as a way to test-drive prospect employers – or as a quick way to land a permanent gig. In general, Carlson said staffing firms are an extension of HR departments to complement their strategic recruiting efforts. “A company that can get the right people in the right positions at the right time and at the right price has a tremendous advantage over less astute competitors,” Carlson said. In addition, it was noted small firms may not be able to have HR professionals on staff, so they act as a consultant on elements like market salaries and job descriptions, whereas larger organizations may tap into staffing expertise for sourcing high-level employees or technical skill sets. As a strategic recruiting partner, Carlson noted there as some considerations HR professionals can make to assure a strong partnership and process. “All successful partnerships begin with good communication and clear expectations,” she said. “Understanding an organization’s mission, values, talent gaps, and potential career paths help us create a compelling story to source top talent that will fit culturally.”