Nothing plays so strongly as the element of fear in any important decision. This is really evident when making any kind of expensive purchase. I had a guy in my house recently hawking a machine that is guaranteed to remove all allergenic and pollutant particles from the air in my home.
I was intrigued with the product, but the only reason he made it in the door was the free mp3 player. What can I say? Mine recently broke and I needed a new one. That being said, I do suffer from allergies, and the product seemed to be a good one. So, I watched in feigned amazement as this self anointed “best in-home sales professional in the U.S.” worked his way through his schtick. All the way asking me questions like, “How important is the health of you and your family?” And, “If you could improve the health of your children, would you?”