Recently, Aureus Group’s Executive Healthcare team read Magnitude: Releasing the Power of Your Leadership Presence by Boyd Ober. It seemed fitting to highlight Ober’s principles given my colleague’s recent blog “What Are You Doing for Your Company’s Image”. In her blog, Kayla poses the questions, “How do you want to be perceived by others” and “Are you doing your best at all times to maintain that image?” According to Ober, as employees we all share in the responsibility of representing the best of our company; the best of ourselves. This can be achieved by being aware of our leadership presence and how we are perceived by others.
Leadership presence, as described by Ober, is comprised of five layers: style, etiquette, communication, gravitas, and character.
- Style: We influence each other by our very presence. Ober illustrates that leadership presence begins with crafting a style that attracts, appeals, and speaks to your quality. To do so we must be cognizant of the presence we display in the following areas:
- Grooming: This includes personal hygiene and the care we should take in our personal appearance.
- Dress: Minimize distractions, fit the occasion, invest in essentials, accessorize tastefully, and be modest.
- Environment: Pay close attention to your personal space. A neat and clean personal space displays a level of professionalism and attention to detail to those that enter the space.
- Wellness: Exercise, nutrition, hydration, sleep, solitude, and recreation. Take the time to take care of yourself.
- Etiquette: Manners are important and should be taken into consideration when dining, networking, and when utilizing electronic communication.
- Communication: Be aware of your pitch, the speed in which you are speaking, and your volume as this displays your level of confidence in yourself and of the situation. It’s also important to remember communication is not all about you speaking to others; it’s also about how you are listening to others. Are you tuned in, present, and attentive.
- Gravitas: This is how seriously you take your leadership or the level of importance you are placing on a situation. This in turn affects the level of respect and trust others have in you.
- Character: Integrity, value, action, and accountability.
These five categories of behaviors and actions directly influence how you are perceived by others. Ober states, “As a leader, people watch you – your behavior is continually being analyzed, interpreted, and evaluated by others. What do others see? Is this what you want them to see?” Ober says it best when he states, “You can take responsibility for yourself – for your own choices and behaviors, to take charge of changing the way others perceive you in order to be a more inspirational, commanding leader.”
I ask again, what do others see? How are you being perceived? Is this how you want to be perceived? If the answer is no, you have the power to change this. You and you alone are in control of your leadership presence.
Becca joined Aureus Group Healthcare Leadership in September 2013 and has more than 15 years of experience in the healthcare industry. With experience on the provider, payer, and insurance broker sides of healthcare, she possesses the operational, clinical, and regulatory knowledge necessary to adequately assess and screen candidates. As a recruiter, Becca focuses on healthcare administration searches across the United States with a priority focus in the Midwest. Becca graduated from East Carolina University in Greenville, NC with a bachelor’s degree in exercise sport science. She also earned a Master of Healthcare Administration as well as an MBA from the University of Maryland University College in Adelphi, MD.