Do you remember when you would physically walk into an employer’s building and apply for a position in person? I know I do! The process of searching for a position has changed quite a bit with the advancement in technology and social media. In 2020, we live in a digital world with social media at our fingertips, allowing us to navigate the web with just a few clicks. Every aspect of life seems to be involved with technology at some capacity, from online grocery shopping, ordering takeout, and even looking for employment.
With the social media progressions, hiring managers are screening candidates based on not only their qualifications/skills, but also their social media presence. Navigating a career change or entering the job market can be overwhelming enough. So, I wanted to share some tips to ease anxiety on how to manage your professional and personal social media platforms.
When you are applying for positions, your professional platforms should have some key information listed on them. All information listed should be accurate and up to date in terms of work history, responsibilities, and education. I would suggest having an up-to-date profile picture that includes yourself in a professional light. No filters please.
Interacting with the professional groups that align with your career industry also helps you stay relevant in the field. I would also push you to engage with posts and videos that you find interesting, while making sure you are interacting in a positive manner. You should be presenting yourself well to your audience and making comments that are appropriate and positive. You should avoid putting negative feedback on other’s posts.
I would also encourage you to interact with the company’s page that you are applying for. By engaging with their content, it shows you are willing to do the research on the organization and be involved with the current events. Follow their page so you can stay up to date with their content.
Personal media is something that is just as important as professional social media platforms when looking for a position. Hiring managers 9/10 times are cross-referencing your personal media and you want to be perceived as a well-rounded individual. Be sure to maintain what you are being tagged in by friends. Employers understand you have a life outside of work, but you want to make sure the posts/pictures are work appropriate as they are looking through them. You should avoid photos and posts with content that include illegal activity, drinking, etc. Posting pictures of hobbies, friends, and family is a great way to show what kind of person you are outside of work. Highlight what makes you, you!
Your social media should represent yourself as an individual. Having an opinion and voice on social media is great, but you want to make sure that you are presenting yourself in a positive light. You should stay away from negative and harassing behavior. Being abrasive and controversial on social media is a huge turn off for an employer and it is a red flag. Remember that everything you are posting and commenting can be seen by the public.
With the topic of political content, again, it’s okay to have an opinion, but keep your interactions clean. Tearing others down for their opinions is not okay at anytime, but especially when you are seeking employment. Instead, you should be commenting and posting positive articles that align with your thoughts and goals.
Your social media should reflect who you are as a person. With the advancements in technology and social media presences, job employers are relying more on technology in order to screen their candidates. What does your social media say about you?
Taylor has been employed with Aureus Group since March of 2019 and currently recruits for the accounting and finance team, working in the Omaha and Lincoln market. She obtained the position at Aureus Group after completing her bachelor’s from the University of Nebraska at Omaha. She enjoys outside activities with her fiancé and two dogs, home improvement projects, and spending time with friends and family.