Aureus Group Blog: Employment and & Staffing Solutions – Executive Search, Finance & Accounting, IT
The Aureus Group blog offers insight and resources for job seekers and employers in the IT, Accounting and Executive areas.
We are in the most competitive labor market in years. Qualified candidates with technical aptitude AND soft skills are in extreme demand. In the competition for top talent, it’s more important today than ever before for companies to put their best foot forward.
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Branding, branding, branding. Marketing and branding are huge for business. What do people associate you with as an organization? What do people know about your company? Do your customers have positive experiences? These are all important questions and details that should be focused on. However, what could be equally if not more important? Your employer brand.
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