Strategies and associated goals may vary considerably, but organizations regardless of industry, product and
service, have contributed to the region’s viability in 2019, positioning the metro well for what’s ahead.
Managing Director Chris Carlson noted Aureus Group is “very proud of the highly visible C-suite roles that
we fill.” “However, we are equally proud of every developer, business analyst, project manager, CPA, and
bookkeeper who is working day in and day out to complete assigned projects,” she added. As an extension of
its customers and brands, Carlson said their challenges are Aureus Group’s challenges: succession planning,
upgrading workforce competencies, diversity and inclusion, and very low unemployment rates. “Although there
are underemployed professionals within the market, the reality is there just isn’t enough talent to fill all
of the available roles,” she said. Partly, Aureus Group has adapted by increasing its marketing budget to
equip recruiters with the best tools. “Our proactive internal and external communication helps prevent
breakdowns and increase offer and acceptance rates,” she said. “Embracing social media has also been a
fruitful decision.” As the firm strives to be thought leaders in niche markets, Carlson said it invests
time in training and development; for instance, speaking at conferences, hosting an attending user groups,
and maintaining membership in professional associations to stay relevant and current with the state of the
employment market. Generally, Carlson said, the firm will realize 17%-plus growth year over year.